CSG offers a full spectrum of research methodologies to cater for different business needs including usage and attitude study, brand image and positioning study, advertising evaluation, market entry study, product evaluation and customer satisfaction through the adoption of customized research design and solutions (such as Brand Relationship, i-Conjoint, Eye Tracking, Facial Coding, etc.).
Our Experience
Over the past three decades, CSG has been conducting a wide range of research on FMCG category including U&A and brand image tracking on facial care products, sanitary products, laundry detergent and household cleaning products via household interviews, product acceptance test on various skincare and personal care products via focus groups, home use test and central location interviews.
