Concept Test
- Evaluate concept ideas and obtain consumer liking, purchase intent, likelihood to use, etc.
- Identify concepts with high likelihood of success for next stage of product development
Product Test
- Test the actual product and identify consumers’ responses including liking and satisfaction towards the product
- Evaluate product performance, product quality, packaging and whether product fits with brand positioning
- Evaluate pricing scenarios
- Identify improvement needs before launch
Brand/Ad Track
- Evaluate the brand health through monitoring brand awareness, brand purchase, brand usage and brand image vis-à-vis competition
- Evaluate the influence of advertising campaigns through monitoring advertising awareness and message recall
- Assess suitability of media weight and determine effectiveness/ ROI of advertising campaign based on media weight and ad-spend
Customer Satisfaction
- Explore the key satisfaction determinants
- Identify the room for improvement
- Evaluate the effectiveness of business strategies
- Benchmark the performance against competitors
- CSG has been conducting customer satisfaction studies for more than 100 commercial institutions, quasi-government and government sectors
Mystery Shopping
- Monitor the service quality on an on-going basis
- Identify areas for improvement
- Motivate shops/ branches to keep up the service quality all the time
- Link with the incentive scheme of the corporate in order to encourage staff with outstanding performances
- CSG conducts more than 10,000 mystery shopping visits every year covering entertainment, catering, automobile, banking, shopping malls and other retails
Opinion Poll
- Gauge public opinions on various social, economic and community issues as well as public policies on a regular basis
- Assess public acceptance of existing policies
- Provide reference to help Government bodies/ corporates to identify areas of improvement and make better decisions
