CSG, in collaboration with WIN (Worldwide Independent Network of Market Research), the world’s leading association in market research and polling has conducted the Annual WIN World Survey (WWS – 2020) by the end of 2020 exploring the views and beliefs of 26,759 individuals among citizens from 32 countries across the globe about the COVID-19 pandemic, in particular about the vaccine and the likelihood of travelling in 2021, which is a valuable tool to anticipate the pandemic scenario in 2021.
The Vaccine
Globally, the vast majority of people are interested in finding a vaccine against coronavirus. In this regard, 7 out of 10 people said they agree to be vaccinated against this virus. Among the regions, APAC (80%[1]) has the highest number of population willing to be vaccinated, with Vietnam (98%), China (91%) and India (91%) being the three countries that lead the world ranking. Hong Kong ranked the 15th among the 32 countries, with 74% being agreed to be vaccinated.
Travelling in 2021
Despite high willingness to get vaccinated, people across the globe are cautious and are not planning to travel yet in 2021. Regarding the possibility of travelling abroad in 2021, only 35%[2] expressed intention to travel for leisure worldwide, especially low in the Americas (21%). However, Hong Kong is one of the countries with a much stronger desire to travel – ranked 4th with a score of 46% showing likelihood to travel in 2021 among the 32 countries.
The willingness of getting vaccinated among the majority of Hong Kong people reflected a strong desire of getting back to normal and travel abroad as usual. It will be interesting to see how the predisposition to get vaccinated and travel will change among Hong Kong people in 2021.
[1] Definitely + Probably get vaccinated [2] Not very likely + Not likely at all
About the Survey
Methodology:
The survey was conducted in 32 countries using CAWI / online survey methods.
Sample Size and Mode of Field Work:
A total of 26,759 people were interviewed. See below for sample details. The fieldwork was conducted during October 21st and December 15th, 2020. The margin of error for the survey is between 4.4 and 2.5 at 95% confidence level.
The global average has been computed according to the covered adult population of the surveyed countries.
Methodology Sheet
