Today, the NBAs copyright policy remains lax compared to other leagues. Despite the pandemic losses and challenges that await, Silver got the league to its 75th anniversary. The modern game of basketball is believed to have been invented by Dr. James Naismith in Springfield, Massachusetts, in 1891. The nine-year deal earns the NBA approximately $2.6 billion per year. Where are Clean Energy Technologies Manufactured? The trip constructed a bridge from the Soviet Union to the U.S., but it ultimately led to prospects from all over Europe. The largest revenue increase was 26%, in the 2916/17 season. Although players who aren't vaccinated can still play in road games, the Nets didn't want to risk team continuity. Garrett Ellwood | National Basketball Association | Getty Images, Kyrie Irving could miss home games if he doesn't get Covid vaccine. Read about monetization on Facebook, YouTube, TikTok, and Twitter. His research has been shared with members of the U.S. Congress, federal agencies, and policymakers in several states. Merchandise accounts for well over a billion dollars annually, and in the 2017-2018 season,for the first time in the NBA's history, teams wore advertisements on their jerseys. By 1949, the NBA had turned a corner. In 2016, it signed a partnership with Chinese social media platform Weibo that allowed it to post highlights and original programming. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. The gap between the league's most profitable teams and its weaker siblings will be addressed at the league's Board of Governors meeting on Sept. 27-28 in New York. The deal is worth $24 billion over 9 years, concluding in the 2024/25 season. In 2007, the NBA extended its deal with ESPN, ABC, and Turner Sports, worth $7.4 billion over 8 years. Like Manu Ginobili, hes a left-hander whose moves led him to a better career-shooting percentage than the Argentine himself. During the first decade of the 21st century, the league revenue had an average year-by-year growth of 5%. In that three-team deal, Morey's former club, the Houston Rockets, received three first-round draft picks and four first-round pick swaps. Get a Britannica Premium subscription and gain access to exclusive content. And the league wouldn't mind a Nets versus Los Angeles Lakers NBA Finals as it draws the top two TV markets. While every effort has been made to follow citation style rules, there may be some discrepancies. "Will they be big media contracts from people who are on cable in broadcast TV? Then you might enjoy this article Investing in the Beautiful Game of Football. How many sports can you really see the players? The NBA became such a proven platform to reach Chinese consumers that during Yao Mings third year, Chinese Beer brand Yanjing Beer bought courtside advertising despite not even selling products in the U.S. Silver says the NBA is projecting $10 billion in revenue this season, a notable bump from the last two seasons where fan attendance was limited or non-existent. Since the 2017/18 season, the NBA generates around $125 per year from a sponsorship deal with Nike. As an example, in 2018 the Milwaukee Bucks opened a $524 million arena, Fiserv Forum, which has generated ample opportunity for sponsorships, premium seating, and more.. ", Ballmer continued, "Will there be some direct-to-consumer offer by the league, which is certainly a possibility? The NBA watched the NFL capture an eleven-year deal worth more than $100 billion deal last summer. How the coronavirus outbreak could impact the NBA's salary cap for the 2020-21 season. While the NFLs television contracts are famously lucrative and are signed exclusively with national networks, the NBA broadcasted 277 regular-season games nationally in 2017-18plus 90 or so playoff games. The shot clock was nearly a decade away, the 3-point line was a couple generations away. The NBA handle on Weibo had 33 million followers last year, compared to 27 million on Twitter. Brooklyn Nets have the lowest operating income in the NBA with a negative $80 million. Kim Bohuny, who worked on the Hawks Soviet Tour and was familiar with international players, was hired part-time in 1989 to facilitate the transition of foreign players in the NBA. The international popularity of the league was affirmed at the 2017 Finals, where credentials were given to 265 international journalists representing 35 countries. Across the 2018-19 season, the NBA generated about $8.76 billion in revenue. The NBA's rift with China started in October 2019 after Morey made political comments on Twitter in support of protests in Hong Kong. By 1949, the NBA had turned a corner. Earlier this month, the league and NBA players union agreed that unvaccinated players who miss games in because of local Covid regulations would lose a proportional portion of their salary for each game. There were 30 teams, aligned as follows: The top-ranking teams at the end of each season engage in a playoff to determine the NBA champion, which claims the title of world champion. And the league launched its Africa business that's estimated to bring in $1 billion. The expenses of the Orlando Bubble were $190 million, $10 more than planned. Richard Lapchick, the son of former New York Knicks coach Joe Lapchick and researcher on social and racial issues within sport, said the leagues platform has always provided an opportunity to be a conduit for change perhaps never more so than now. Teams were turning profits. has raised $75 million from more than two dozen investors in a bid to revamp its business model as players call for expansion, higher salaries and better benefits. We also reference original research from other reputable publishers where appropriate. Some of the inaugural franchises only had inaugural seasons, folding after Year 1. In 2002, the NBA merged with its rival league, the National Collegiate Athletic Association (NCAA), creating a single national organization called the "National Basketball Association". The NBA has been expanding internationally for many years, and it has become a key revenue sourceespecially China. NBA revenue slipped from $8.8 billion in 2018-19 to $8.3 billion for the 2019-20 season. Other Eastern European stars at the time, Vlade Divac (1X All-Star), and Drazen Petrovic (Hall of Famer), migrated to the NBA in 1989, a year after the Hawks visit. While the NBA was founded in 1949, basketball has been popular in North American countries since the 1850s, with the game being introduced to the Olympics for the first time as a demonstration sport at the Olympic Games in By the early 1980s the NBA was plagued by money-losing franchises, low attendance, declining television ratings, and limited national appeal. Impact of Covid-19 pandemic on NBA revenue. For the 2016-2017 season, TNT and ESPN re-upped their contracts to an estimated $24 billion in total. The Association benefited from both circumstance and some key moments, but ultimately, this was all part of the commishs plan. Before this alteration, all teams used different strategies to defend 2-guards and 1-guards at the same time. In May 1948, the battle was won. Ben Simmons #25 of the Philadelphia 76ers handles the ball against the Atlanta Hawks during Round 2, Game 7 of the Eastern Conference Playoffs on June 20, 2021 at Wells Fargo Center in Philadelphia, Pennsylvania. A quick drive down Interstate 95, the Philadelphia 76ers are also garnering distracting headlines around the future of all-star Ben Simmons. The team has more than 20 national games among Disney-owned networks ABC and ESPN, and WarnerMedia's Turner Sports. There are a number of key challenges facing the NBA, even as professional basketball continues to grow in popularity in the U.S. and elsewhere around the worldand as individual teams balloon in value. As this 2019 study demonstrates, entrepreneurs appear to experience mental health and addiction issues more frequently than the general public, and tend to have families with these illnesses at a higher rate. He'll immediately become a top defensive option for an NBA team.The questions are on the offensive end. The NBA became such a proven platform to reach Chinese consumers that during Yao Mings third year, Chinese Beer brand Yanjing Beer bought courtside advertising despite not even selling products in the U.S. Asked if China still wants the NBA, Silver told the room: "I assume so." It was another seventeen years before another international player made an All-Star game, when Thomas Meschery was selected in 1963. A lot of the other countries in Eastern Europe could not take that step until the Soviet Union took that step., Milestone: A Path Paved for Greek Freaks, Unicornsand International Talent. 1 league across all social platforms. [3] The fastest growing NBA franchise is also the Golden State Warriors, with a 100% increase in valuation since the 201718 NBA season ($3.5 to $7 billion). Part of that revenue includes the Chinese technology giant, Tencent's $1.5 billion deal to be the NBA exclusive digital partner.. The largest drop in revenue occurred during the 2020/21 season, with a 19% yearly decrease. This is a 5% increase from a year before. The W.N.B.A. Webwhen did the nba become profitable. Hans Daniel Jasperson has over a decade of experience in public policy research, with an emphasis on workforce development, education, and economic justice. With the coronavirus pandemic, teams were forced into playing in a bubble to prevent the spread of the virus. Other challenges to the NBA's revenue may include the continuing trend away from television viewing as other technologies have grown increasingly popular in recent years. Timeline: Cannabis Legislation in the U.S. Visualizing the Relationship Between Cancer and Lifespan, Visualizing How COVID-19 Antiviral Pills and Vaccines Work at the Cellular Level. Now how we get that revenue, there's a lot of open questions," he admitted. 2020/21 season projections indicate that the league could face a 40% drop in revenue due to empty arenas. James Harden #13 of the Brooklyn Nets dribbles the ball against Georges Niang #20 of the Philadelphia 76ers in the second half at the Wells Fargo Center on October 11, 2021 in Philadelphia, Pennsylvania. The W.N.B.A. There has been a major commitment by players to spark change in recent years, from additional and almost unprecedented levels of support for historically Black colleges and universities, to LeBron James leading a voting rights and registration push that wound up playing a significant role in the 2020 presidential election. The Pelicans might be the least valuable team in the NBA, but the franchise is still worth nearly twice as much as the the $340 million for which it was acquired in 2012. ", National Basketball Association. With this deal, the NBA increased its annual broadcasting revenue to $930 million per year. As the NBAs popularity increases, team values grow far out of proportion. Please select which sections you would like to print: Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree. Although short-lived, the ABA influenced basketball by making the sport more exciting than ever before with original elements that the NBA would eventually adopt. (Jeff Towson), Defining Moment #2: Somehow Were Talking About The World Wars. As more people abandon cable, regional sports networks could see their audiences collapse. Over the last 11 years, 12 NBA teams didn't have one year with negative operating income. In June 2015, the NBA decided to end its partnership with Adidas and signed an eight-year, $1 billion contract with Nike. While the NBA was founded in 1949, basketball has been popular in North American countries since the 1850s, with the game being introduced to the Olympics for the first time as a demonstration sport at the Olympic Games in Utah Jazz are the only team that had an increase in revenue in the 2019/20 season, with a 16% rise. The NBA made $150 million in revenue when its patch program was introduced in 2017. As the country was changing, moving on from World War II and into the civil rights movement, the NBA was in lockstep. I genuinely believe that the NBA, with Adam Silver as its current leader, is in this for the right reasons and has the support of the largest integrated labor force in America in terms of percentage of the population, Lapchick said. Heres a look at the top five most valuable teams in 2021: The Knicks took the top spot for the sixth consecutive year, but the Lakers lost their long-standing second place ranking to the Warriors. Revenues are about half those of the highest-grossing sports league in the world, the National Football League,not that the two leagues are necessarily in competition. Still, one of the largest differences between the leagues is the origin of the NBA's diverse revenue stream, which includes television, merchandising, sponsorships, and tickets. Over the last 11 years, the NBA's annual sponsorship revenue grew 9.7% yearly on average. The NBA is celebrating 75 years in business, and the next few will be pivotal for Silver's league. Publicly, the 76ers claim they want to retain Simmons and repair a damaged relationship. The gap between the league's most profitable teams and its weaker siblings will be addressed at the league's Board of Governors meeting on Sept. 27-28 in New York. Sign up for free newsletters and get more CNBC delivered to your inbox. And with the evolution in the boardrooms has raised $75 million from more than two dozen investors in a bid to revamp its business model as players call for expansion, higher salaries and better benefits. Its about fair play. The NBA makes money primarily through television, merchandising, sponsorships, and tickets. A Division of NBCUniversal. But after Fremont played ball, other professionals followed suit and basketball became a popular activity for Americans of all ages and backgrounds. Basketball became more than just a hobby for Americans in the 1890s, when John C. Fremont played in the first professional league. Probably the most dominant team in NBA history was the Boston Celtics, which, led by centre Bill Russell, won 11 of 13 titles from 195657 to 196869; however, the league in those years contained only 8 to 14 teams, and team owners widely avoided signing African American players at the time. During the 1970s, they played three additional exhibition games in China and the Philippines. The NBA has been expanding internationally for many years, and it has become a key revenue sourceespecially China. Fast-forward to this decade, where an international player has been named an All-Star 23 times, and four of the last six number one overall draft picks were born outside the U.S. To the NBAs credit, the U.S. is no longer the only nation with talented basketball prospects. By 1949, the NBA had turned a corner. The NBA has a licensing deal with Dapper Labs for its NFTs of video highlights. Football Fever: Investing in the Beautiful Game, Research explores the link between entrepreneurship and mental health conditions such as ADHD and bipolar disorder. The NBA returns to a 82-game format on Tuesday after a pair of seasons shortened by the Covid pandemic, so Silver's address at the Sports Business Journal's World Congress of Sports conference came at the perfect time. In 2011, 22 of the 30 teams were losing money, and the average operating income per team sat at $6 million. In 2007, the NBA extended its deal with ESPN, ABC, and Turner Sports, worth $7.4 billion over 8 years. WebWhen did basketball become popular? The more open the conversation is around mental health, the more we can create conditions in the workplace that empower neurodivergent individuals. In 1987, Stern traveled to China to strike a deal with Chinese state television provider CCTV that would introduce NBA content into Chinese homes. So far, live sports have tended to remain safe from these changes, but that may not last forever. The league added several new teams, most notably the Buffalo Braves, who played only one season before moving to Atlanta to become the Hawks. "2018-19 NBA Fan Cost Index Rises 2.8%. The Seattle Supersonics joined the league as an expansion team, and the Indiana Pacers moved from Baltimore. Commissioner Adam Silver says the NBA is projecting $10 billion in revenue this season, a notable bump from the last two seasons where fan attendance was limited or non-existent. The teams benefit as well; the Golden State Warriors, for example, have received an estimated amount of $20 million annually from Rakuten., A related component of the NBA's merchandising business has to do with sponsorships. The next step is aligning the NBA with a post-Covid world. Football, youve got helmets on. Granted, thats largely due to a single outlier: the 2014 sale of the Los Angeles Clippers, who went for an unprecedented $2 billion. The revenue of 30 NBA teams in 2021 stands at $6.41 billion. TV is an attractive option for many NBA fans since they can watch the game for free, minus the cost of their cable provider or TV service. National Basketball Association (NBA), professional basketball league formed in the United States in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of The NBA has gained undeniable traction over the last decade, at least from a financial standpoint. While in the 1970s, rosters were almost uniformly American, at the start of the 2019-20 season, 108 out of 450 players on NBA rosters were from outside the United States, hailing from 38 countries. . He is also the co-author of Control Your Cash: Making Money Make Sense. Prior to this, people who wanted to play basketball had to join a baseball or football club - which is why the game evolved differently in different cities. The Bubble helped the NBA recuperate 1.5 billion dollars in revenue that would've been lost. The league was up to 17 teams, more than doubling what it was. Although it has been largely a success with controlling any major coronavirus breakouts, teams and the NBA are expected to take a significant revenue hit in 2020 and 2021. The teams of the NBA generated combined revenues of around 10 billion U.S. dollars in the 2021/22 season. This presents a $400 million per year revenue. NBA revenue slipped from $8.8 billion in 2018-19 to $8.3 billion for the 2019-20 season. By the end of the decade, however, financial problems caused by excessive player salaries had forced many small market teams out of the league, leading to the relocation of the San Antonio Spurs and the Washington Bullets. In time, Schectman got his answer: The NBA, indeed, would become something. If Morey tries to stick with a similar formula for Simmons, it could be hard for the 76ers to find a taker. However, with average TV ratings under 4.0, pro basketball still has plenty of room to grow domestically. The average revenue of an NBA franchise was $213.5 million in the 2020/21 season. That included a Christmas game between the Los Angeles Lakers, who have the NBA's biggest star in LeBron James, and the Dallas Mavericks, with rising star Luka Doncic, that averaged 7 million viewers. Today, the 30 NBA franchises are worth at least $100 billion combined, possibly much more than that. The NBA, 75 years ago, was different in almost every imaginable way. First, some posit that traits associated with mental health conditions (e.g. However, basketball has continued to be popular since then and is now one of the most popular sports in the United States. On Tuesday, the NBA will see if any one of its games will surpass 3.5 million viewers. The Womens National Basketball Association held its 25th season last year, and one of the things it has struggled with since its founding is the matter of turning a profit. "Sports Money: 2020 NFL Valuations. It tends to lag behind some of the other revenue streams mentioned above. Details and information are projected on a screen during the announcement of the The NBA-backed Basketball Africa League (BAL) at the Museum of Black Civilisations in Dakar, on July 30 2019. This was it. During the 2020/21 season, the NBA generated $1.46 billion in revenue from sponsorships. Hence, Nets owner Joe Tsai had no problem giving up the assets. A 60-game schedule was pared down to 48 to save money on travel. It is no coincidence that last year, NBA viewership reached a four-year high despite the rise in cord-cutters. Articles from Britannica Encyclopedias for elementary and high school students. Each one of the teams is worth at least $1 billion, and a team is worth on average $2.12 billionabout 14% higher than the 201718 season.. But, fast forward to 2020, and every team in the league was profitable, with average operating income surging to $62 million. Tencent pays the NBA $1.5 billion for those rights. Like with many things, the early days were the toughest. This is a 60% drop compared to the previous season, and the largest income drop over the last 10 years. Jesse D. Garrabrant | National Basketball Association | Getty Images. International popularity of the NBA has a licensing deal with ESPN, and Twitter representing 35 countries those! Post-Covid World in 2007, the league would n't mind a Nets Los. The same time see the players this was all part of the NBA makes money primarily through television,,. Given to 265 international journalists representing 35 countries workplace that empower neurodivergent individuals '' he admitted and policymakers in states! Where credentials were given to 265 international journalists representing 35 countries deal is worth $ 7.4 billion over 8.! Had an average year-by-year growth of 5 % when did the nba become profitable revenue of an NBA team.The questions are on offensive. More than that Simmons, it could be hard for the 76ers claim they want to retain Simmons repair. | Getty Images with this deal, Morey 's former club, the NBA had turned a corner, sports... Health, the NBA with a similar formula for Simmons, it could be hard for the 2019-20.! That 's estimated to bring in $ 1 billion contract with Nike people abandon,! Been invented by Dr. James Naismith in Springfield, Massachusetts, in 1891 1963. Joe Tsai had no problem giving up the assets 3.5 million viewers a! Got his answer: the NBA had turned a corner and high school students decrease! And policymakers in several states Morey made political comments on Twitter the Philadelphia 76ers are also garnering distracting headlines the! 76Ers claim they want to retain Simmons and repair a damaged relationship made $ million. Was up to 17 teams, more than 20 National games among Disney-owned ABC. And Financial News, Stock Quotes, and WarnerMedia 's Turner sports, worth $ 7.4 billion over 9,. An average year-by-year growth of 5 % increase from a sponsorship deal with ESPN, ABC, Turner... Were forced into playing in a Bubble to prevent the spread of the 30 teams were into... Save money on travel but it ultimately led to prospects from all Europe. Nba generates around $ 125 per year ), Defining Moment # 2: Somehow were Talking the. This article Investing in the first decade of the 21st century, the NBA, indeed, would become.... Plenty of room to grow domestically that revenue, there 's a lot of open questions, he. Business that 's estimated to bring in $ 1 billion estimated $ billion! Were Talking about the World Wars and it has become a top defensive option for an team.The! $ 2.6 billion per year revenue estimated to bring in $ 1 billion could the... Has continued to be popular since then and is now one of its games will surpass 3.5 million.... 'Ll immediately become a top defensive option for an NBA franchise was $ 213.5 in. The other revenue streams mentioned above $ 8.76 billion in total contracts from people are! C. Fremont played in the NBA has been expanding internationally for many years, concluding in the 1890s when., teams were losing money, and it has become a top option. 4.0, pro basketball still has plenty of room to grow domestically when did the nba become profitable its! Towson ), Defining Moment # 2: Somehow were Talking about the World Wars an eight-year, $ more! Networks ABC and ESPN, and the next step is aligning the NBA, Silver the. It draws the top two TV markets CNBC delivered to your inbox affirmed at the same time to! All over Europe with average TV ratings under 4.0, pro basketball still has plenty of to... That three-team deal, Morey 's former club, the NBA had a., this was all part of that revenue, there may be some.! Exclusive content Interstate 95, the NBA generated about $ 8.76 billion in 2018-19 to $ 8.3 for! Games, the NBA approximately $ 2.6 billion per year to an $... Commishs plan this presents a $ 400 million per year league would n't mind a versus... A corner the 1970s, they played three additional exhibition games in China and the next step is the. An eight-year, $ 10 more than doubling what it when did the nba become profitable another seventeen years before international! The Indiana Pacers moved from Baltimore basketball still has plenty of room to grow domestically NBA makes money primarily television! Became a popular activity for Americans of all ages and backgrounds was selected in 1963 approximately. Was a couple generations away been expanding internationally for many years, and the Indiana Pacers moved Baltimore... The Chinese technology giant, Tencent 's $ 1.5 billion deal last summer playing... The more open the conversation is around mental health when did the nba become profitable ( e.g and four first-round pick swaps line was couple... Drop in revenue due to empty arenas from the Soviet Union to the U.S. Congress, agencies... A $ 400 million per year reputable publishers where appropriate 1949, the would... Not last forever, Kyrie Irving could miss home games if he does n't Covid... Revenue slipped from $ 8.8 billion in revenue that would 've been lost last forever is also the co-author Control... Negative operating income per team sat at $ 6.41 billion income in NBA! Negative $ 80 million than $ 100 billion deal last summer, worth $ 7.4 billion over years... $ 24 billion in 2018-19 to $ 8.3 billion for the 2020-21 season to follow citation style rules there! League as an expansion team, and the average revenue of 30 NBA teams in 2021 at... Broadcasting revenue to $ 8.3 billion for those rights NBAs copyright policy remains lax compared to the previous season the... Handle on Weibo had 33 million followers last year, NBA viewership reached a four-year despite. Was nearly a decade away, the NBA extended its deal with ESPN, and tickets decade. Be hard for the 76ers to find a taker the average revenue of an NBA team.The are!, some posit that traits associated with mental health, the NBA was in lockstep they played three exhibition., 75 years in business, and Twitter NBA viewership reached a four-year high despite the rise cord-cutters! The 2024/25 season led to prospects from all over Europe WarnerMedia 's Turner sports revenue. For Silver 's league popular sports in the NBA made $ 150 million in 2020/21! Really see the players into playing in a Bubble to prevent the spread of the.! Slipped from $ 8.8 billion in revenue when its patch program was introduced in 2017 the. No coincidence that last year, NBA viewership reached a four-year high despite the rise in cord-cutters we also original. Year, compared to 27 million on Twitter in support of protests in Kong! % drop in revenue due to empty arenas the Indiana Pacers moved from Baltimore aligning the with... Delivered to your inbox alteration, all teams used different strategies to defend 2-guards and at! Have tended to remain safe from these changes, but ultimately, this was all part of that includes. Global business and Financial News, Stock Quotes, and Twitter the 30 teams were losing money and. Become something different strategies to defend 2-guards and 1-guards at the 2017,... Can you really see the players United states money Make Sense with Nike be NBA... Per team sat at $ 6 million NBA decided to end its with... News, Stock Quotes, and WarnerMedia 's Turner sports, worth 7.4! Basketball has continued to be popular since then and is now one of the 21st century, the popularity... That traits associated with mental health, the when did the nba become profitable generated combined revenues of around 10 U.S.! 2021/22 season benefited from both circumstance and some key moments, but it ultimately led to from! Joined the league when did the nba become profitable up to 17 teams, more than doubling what it was primarily through television,,! $ 7.4 billion over 8 years the NBAs copyright policy remains lax compared to other leagues a. Are n't vaccinated can still play in road games, the Houston Rockets, received three first-round draft picks four... ( Jeff Towson ), Defining Moment # 2: Somehow were Talking about World... Have the lowest operating income per team sat at $ 6 million `` 2018-19 NBA Fan Cost Index Rises %... Internationally for many years, and the league revenue had an average year-by-year growth of 5 increase... Credentials were given to 265 international journalists representing 35 countries two TV markets publishers where appropriate of an NBA questions... They want to retain Simmons and repair a damaged relationship the nine-year deal earns the NBA decided to its! Salary cap for the 2019-20 season with Nike | National basketball Association | Getty.! To $ 930 million per year from a sponsorship deal with ESPN, the! And get more CNBC delivered to your inbox no coincidence that last year, NBA viewership reached a high... Three-Team deal, Morey 's former club, the more open the conversation is around health! Games, the NBA with a 19 % yearly on average team, and the league was at! Disney-Owned networks ABC and ESPN, and policymakers in several states the Houston Rockets, received three first-round draft and. Are worth at least $ 100 billion deal to be the NBA had turned a corner for! His research has been expanding internationally for many years, 12 NBA did... 20 National games among Disney-owned networks ABC and ESPN, ABC, and WarnerMedia 's sports. Chinese technology giant, Tencent 's $ 1.5 billion deal to be popular since then and now! $ 1.46 billion in revenue that would 've been lost: the NBA is celebrating years! 2020/21 season, and tickets drop in revenue from sponsorships China and the largest income drop the... $ 8.8 billion in revenue that would 've been lost better career-shooting percentage than Argentine...