It gives me chills now to think about it. The Australian Digital + 6 Day Paper Subscription 12 Month Plan costs $780 (min. We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market. Prices after the introductory pricing period may be varied in accordance with the full Terms and Conditions. Subscribe to one of our plans to get the best price over 12 months. There were barber shops and basketball courts, Ferraris parked at the curb out front. He had decided early that he was never going to be a wage slave; he was going to work for himself. See www.goldcoastbulletin.com.au/subscriptionterms for full details. Was this really happening? And then I got really good. The company employs 500 people and operates eight shopfronts across the country. Ive never been more productive in my life than that period after the fire, Simon says. The pair went to Bunnings and spent a weekend to fit-out their store. Its been revealed a mega-rich Gold Coast business identity was the mystery cash buyer of the record-breaking Soul penthouse. The penthouse was apparently valued at $20m. Then it was just like, Oh, my God! she says. Yet, Beard has told his team to stop using the word experience when referring to what they do. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. Within two days, they had one secured, and when the first truck arrived to unload new stock, some 70 of Culture Kings staff were on hand to help with the first steps of this new tomorrow. The purchase comes less than four months after the Beards sold their majority stake in Culture Kings for a cool $600m, putting them instantly on the Australian rich list. Soon they were inseparable, spending 20-hour days together, selling this thing or that, combining their money into the same bank accounts not long after. A Shopify Plus sales expert will contact you soon. Culture Kings is a streetwear clothing and accessories retailer established in 2008. Simon had always recognized the power of fame. His security team cleared the place out, even asked customers in the middle of haircuts to wait outside, while the singer and his entourage shopped and posed with merchandise. By the time he was 17, he spent the only $4,000 he had to ship in some consumer electronics from China. Sold! It's that strong online presence that attracted a.k.a. [9], In 2018, Culture Kings opened its Melbourne storefront in Hosier Lane; an important site in Melbourne street art due to its history and perceived 'free-for-all' status. With more than 100 brands on offer, the heady combination attracts visiting celebrities from those worlds, including Justin Bieber, Snoop Dogg, Kelly Rowland, Cristiano Ronaldo and A$AP Rocky all of whom add to its street cred online. Simons father worked in the Beards long-running department store before the family moved to the Gold Coast, nearly 1,200 miles toward Australias eastern shore. Simon had taken a liking to the name and brandinghed been using it on eBay alreadyand wished to secure the trademarks. Subscription automatically renews at least 24 hours before the end of the current billing period. He would buy sneakers from the U.S., pay a commission, then resell them in Australia. Simon stood by her side, his black t-shirt pulled up to cover his mouth, a faraway look cast toward the crumbling warehouse. The couple already have a three-level Surfers Paradise mansion, which they paid $11.75m for a year ago. Priding themselves on being different, in store DJs, barber shops and basketball courts became the norm for Culture Kings. Choose Your Product Preferences: Women Kids. Subscribe to get early access to drops, exclusive offers and promotions. And then the next one would blow, he says. Picture: Jerad Williams. Renewals occur unless cancelled as per full Terms and Conditions. They soon combined their savings and began planning their first store in 2008. Tahnee and her husband, Simon, co-founded Culture Kings in 2008. He would buy sneakers from the U.S., pay a commission, then resell them in Australia. But if your subscription or membership includes home delivery, then you can request to suspend your paper delivery through My Account. Prices after the first 12 months may be varied as per full Terms and Conditions. It was like this for some time, though at every turn Tahnee and Simon found themselves growing stronger, becoming more emboldened by the fight to reclaim what had once been theirs. When he was in class, at Queensland University of Technology, he bristled at his professors efforts to teach the business he was already learning for himself. Personalised advertising: We show you more relevant advertising based on your activity. They had met nearly a decade before, at a Starbucks near the Gold Coast. It was a galvanizing moment, confirming to Simon and Tahnee what they both had long suspected about one another. Culture Kings QUT (Queensland University of Technology) About Simon Beard is a successful Entrepreneur, co-Founder and CEO of international streetwear empire Culture Kings, with his wife. Top Culture Kings Employees Simon Beard CEO/Founder. Full Digital Access 12 Month Plan costs $208 (min.cost) for the first 12 months, charged as $16 every 4 weeks. Features:The mansion boasts a number of attractive features, including a tennis court (pictured), gazebo and swimming pool. [13][11], In 2021, boxer Mike Tyson lodged a civil case against Culture Kings for allegedly using his image and name in products without permission. Win whats next. The cult Australian streetwear brand making millions. That moment of going to sign the lease, like Oh, f--k. This is a big commitment. Its that moment of going all-in, you know? Simon says. The fire was in the rearview, but in some ways it never left them. For years, Simon had been doing business with a boutique in Miami called Culture Kings. They leaned on their most loyal employees, who rallied to return Culture Kings to its rightful place in Australian streetwear culture. To upgrade, call 1300 MY NEWS (696 397), www.theaustralian.com.au/subscriptionterms, Monday to Friday paper delivered including. Please call us on 1800 070 535 and well help resolve the issue or try again later. She was working at a car dealership, selling after-market products. Industry chief demands planned corporation tax hike from 19 to 25% in this Ukrainian soldier takes out five Russian tanks and three armoured vehicles in ONE DAY using US-supplied Ukraine 'hits major Russian air base in fresh strike' a day after kamikaze drone crashed down just 68 miles How did Russia lose HALF of its 45,000 elite paratroopers in just seven months? cost) every 4 weeks unless cancelled as per full Terms and Conditions. how do we make every Saturday like a show?. We are no longer accepting comments on this article. The in-house DJ and subdued lighting says nightclub more than flagship store, and Beard concedes that he was inspired by Las Vegas. Australian retail phenomenon Culture Kings is about to launch its biggest play, with its 30-something founders taking on the US market. Simon and Tahnee had built it together, up to eight stores and millions in sales online. This automatically renews to be charged as $16 (min. The company now has 500 employees and eight stores across Australia. It could take up to 5 business days before your first paper delivery arrives. Simon Beard Co-Founder, Culture Kings. Joining the Culture Kings leadership team, Yuska will report to Simon Beard, CEO & Co-Founder of Culture Kings, and will spearhead the brand's continued expansion in the United States. Simon, along with his wife and fellow co-founder Tahnee, opened their first self-funded Culture Kings store in 2008, with a small shop located on the Gold Coast. Results. Customers began to complain, loudly and online, that Culture Kings wouldnt return their money. About Culture Kings | Culture Kings US > > See why Culture Kings is World Famous for Streetwear > > > Become a VIP now. But he was also investing everything he had into his own professional development. Where indicated, third parties have written and supplied the content and we are not responsible for it. Each payment, once made, is non-refundable, subject to law. I always had it as a goal to never work a job in my entire life, he says. He credits getting good advice from one of his advisors, Peter Hedge. Words: Glynis Traill-Nash 'How much can business take?' See www.theaustralian.com.au/subscriptionterms for full details. A friend in America would go to Walmart, buy up all the Dickey shorts he could, and DHL them to Simon, who would sell them to Australian shoppers at a profit. In early January of 2017, a fire at the company warehouse in Brisbane was a significant setback, with the damage bill said to be at least $10million. The purchase has seen the company valued at over $600 million, the largest-ever private sale in Australian retail. [16][17], After the fire, Culture Kings relocated their warehouse operations to a new location in Archerfield, Queensland.[18]. On their first date, the pair learned during a discussion about their goals that they perfectly supported each other. Last year, the Beards showed their spending power by purchasing a $11.75million Balinese-style mansion on the Gold Coast, with six bedrooms and 10 bathrooms. And for Simon, who once spent $120,000 to develop his elite business skills, including a one on one meeting with the original Wolf of Wall Street Jordan Belfort - the uncertainty of what lay ahead was motivating. Simon looked on with great fear at the worry on his wifes face. When its ecommerce performance finally reached Culture Kings' standards, Beard noticed a funny thing happen. It's been revealed a mega-rich Gold Coast business identity was the mystery cash buyer of the record-breaking . The co-founders of Culture Kings were expecting, a second child on the way. Culture Kings is a premium streetwear brand with exclusivity and superiority across a wide range of genres, styles and cultures. To upgrade, call 1300 MY NEWS (696 397), As a Full Digital Access or Paper Delivery + Full Digital Access Member youll get unlimited digital access to every story online, insight and analysis from our expert journalists PLUS enjoy freebies, discounts and benefits with our +Rewards loyalty program. E-Commerce Fashion Lifestyle Shoes Headquarters Regions Asia-Pacific (APAC), Australasia Founded Date 2009 Founders Simon Beard Operating Status Active Company Type For Profit Contact Email [email protected] Phone Number +617 3345 0511 Picture: NCA NewsWire / David Geraghty. [2], Prior to Culture Kings' founding, co-founder Simon Beard re-sold shoes and hats on eBay under the name 'Culture Kings'. Tahnee stood there, devastated. realestate.com.au is owned and operated by ASX-listed REA Group Ltd (REA:ASX) REA Group Ltd. That rush of being so close never left him. This article "Culture Kings" is from Wikipedia. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. No cancellations during the first 12 months. In the past 10 years, the company has grown between 20 to 60 per centannually. And you actually love it, Simon says. #7News pic.twitter.com/b0ejHVJ7JW. cost) every 4 weeks unless cancelled as per full Terms and Conditions. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles and ages combined with an extensive and curated range from over 100 leading street, sport, and fashion brands from all around the globe. Subscription or membership includes home delivery, then you can request to suspend your paper delivery arrives loudly online! The record-breaking Soul penthouse, including a tennis court ( pictured ), www.theaustralian.com.au/subscriptionterms, Monday Friday. 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