Mark Gainey 15:34. Michael became an academic. Strava is entirely focused towards athletes. When we started Kana, he stayed in academia. missionary oblates of mary immaculate belleville, il. Founded in 2009 by Michael Horvath and Mark Gainey, Strava's original focus was on cycling. What got you into competitive sports in high school? Mark Gaineycurrently serves as the co-founder and chairman of Strava. This led him to the crew team, where a junior rower named Michael Horvath took him under his wing. Cyclists love climbs. Youre going to graduate from Harvard with a degree, and you should go off and find your adult life. Subscribe to receive industry headlines, trend reports, and investment activity delivered every Tuesday. That has held true for our seven years of existence. MG: Metro has been a great investment. Michaels trajectory was a little different. This led him to the crew team, where a junior rower named. mark gainey strava net worth. Create an account to follow your favorite athletes, experts and topics. He was busy raising a family. I had dreams of. visit my Resources page and click Sponsors. We had a go-to-market strategy that said we were going to focus somewhat maniacally on the cycling community, but dont confuse go-to-market with vision. To subscribe, or for other enquiries, please contact us. A silver lining of hard times like these is that they inspire introspection and focus - What matters the most to us? Cyclist Laura King takes us inside her how she does what she does, from favorite books and podcas Running coach Greg McMillan shares what he's learned through three decades of coaching. You get injured. Q&A: Strava Co-Founder Mark Gainey The history of segments, Strava marriage proposals and the pain of losing his records to a teenager. Vertical social networks such as Strava that cater specific interests have benefited during the pandemic. Hannah Ferrier also comes out on top . Currently Stravas interim CFO, Michael Horvathpreviously served as Chief Executive Officer from 2010-2013 and President from 2014-2017. What shocked us was the level of banter that was going on between people who didnt know each other at all. Friendship ensued, but after graduation they pursued disparate paths. In November I will be participating in the Qatar Quest a reverse order ultra-distance triathlonthat will circumnavigate the Qatar peninsula. Strava's co-founder Mark Gainey, set to run cross-country as a freshman at Harvard in 1986, was sidelined by an injury. I said, No way am I going to go, this kid from Reno, not even an interest. It was my father who was like, You do not have to go. And just being surrounded by a bunch of other guys who, frankly, on any given day, could kick my butt. We want to fail fast, so perspective was all about keeping things in perspective as we try to move forward. That led to a nine-month perioda little bit of a reckoningbecause it was not at all clear that I was going to be able to come back to rowing. Obviously this show was compensated for those ads. Listen on Meeting Nature Writ Large, RRP #394: Knox Robinson On Why Running Is An Act Of Rebellion, RRP #327: Lance Armstrong Is Moving Forward. Zakladatelia sa stretli ete na Harvarde, kde sa Mark Gainey chcel zastni pretekov v cezponom behu, ale z dvodu zranenia to nebolo mon. Our vision was always to support the global community of athletes, regardless of what sport theyre in. Then he had a really interesting career where he left his private practice, but went to work at the Veterans Administration, where he became much more of a mentor instructor. Michael Horvath is the Co-Founder & Board Member at Strava. Ill take it all the way back to my days working at TA Associates. Thats my customer. And her eyes lit up because she said that kind of focusnow I could go have a conversation with them. It was very much, Hey, if Strava is the last thing we ever do, that would be great. So it was about creating a foundation where were executing on the vision and hopefully exceeding expectations, but at the same time, making sure weve got a great opportunity to build a lasting company that can have an impact for not just a few years, but decades to come. 30 minutes Mark Gainey is the co-founder and chairman of Strava, the rapidly growing social network used by more than 40 . I like to joke that I got paid to go to business school because Id basically get case studies all day long talking to these guys. Believe it or not, Strava started out with the idea of being a virtual locker room. He started telling me his story, and to this dayhe doesnt even know thishe is one of my key mentors in life. While we will always support free, we wanted our community to understand that if youre a subscriber, its just going to get better and better over the coming months and years. Gainey and Horvath value the user experience on Strava more than anything, and this is a testament as to why most Strava features were previously free. Would you elaborate on that? Less so, but its not that my parents werent active. That really surfaces. It turned out that the idea was sound, but the technology wasnt there. MG: The whole history behind segments is fascinating. I got on the phone and called Jim Jannard, the founder of Oakley Sunglasses. He wrote this note saying, Hey, we saw your results. That was what drove me, but I think it was also the great coaches, Ray Hays and Peter Duffy. Tommy Gainey 's net worth is $5,674,367. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. We try to get away from the college discussion and more around, Lets figure out what youre interested in, and thatll lead to whatever the next chapter is. I think I owe that, again, to my parents. We both rowed crew at Harvard in the late '80s and thrived on the camaraderie and motivation of training with teammates. Born in Denver, Colorado, but raised in Reno, Nevada. car accident hit on passenger side; richard and nancy rogers wedding; barnsley council bins contact number Talk about what you learned in crew that youve applied in life. I tend to obsess in some ways in one area. Peloton Discover this cutting-edge indoor cycling bike that brings the studio experience to your home. We are using cookies to give you the best experience on our website. Ive had my own strategies. SVOD - Silicon Valley Open Doors Technology Investment Conference 2018, Exclusive: Strava co-founders return to company as CEO and executive chairman, 'It's not frugal, but it's intentional': The cofounder of the fitness app Strava describes the money principles that shape his business and personal finances, Mark Gainey, Strava Co-Founder on Entrepreneurship, Life and Sport, Stravas CEO showed solidarity for immigrants by running a route that spelled Freedom4All, With Its Developers Competition, Strava Finds That Runners Love APIs, Cycling-Centric Fitness App Strava Raises $18.5 Million in Venture Capital Funding, Looking for Motivation? I had a Ritchey Ascent mountain bike from 1986. Mark Gainey and I met a few years ago, when a good friend heard me rambling about my latest fitness idea and said there was someone I needed to meet. Insights Like many of the things born in Silicon Valley, you might say Strava, the favorite app of millions of athletes, is a happy accident. Reno, for anybody who likes the outdoors, starting in first grade, we had PE at the local ski resort. Its not an end game. I sincerely hope you enjoy the episode. And Id be happy to do reads for Strava in the future. Reunited when Michael took a professorship at Stanford, they hatched their first startup. Was it you and Michael from the beginning? When its off, its miserable. What are the pros and cons? Subscribe: Apple Podcasts / Spotify Required fields are marked The power of team. Today, there are millions of online subscribers. My wife Lisa came from an entrepreneurial family in her own right, so she felt like she knew what she was getting into. Prior to Strava, Michael co-founded enterprise software firm Kana Communications and was the CFO and VP of Operations at GlycoFi, a biotech company. Frankly, as sophomores in high school, my sons are starting to talk about college. I was recruited to run cross country and showed up with a stress fracture, so I was unable to run my freshman year. I could go to Australia to watch Dennis Conner regain the Americas Cup, or I could have a mountain bike. I was hired to dial for deals, to basically call entrepreneurs looking for investment opportunities. I love to ride in the dirt, but by going out and talking to the cycling community, we found we could be very focused. In fact, a key takeaway from the dot-com era, internet 1.0, is from this funny phrase: Oh, yeah, what a rocket ship. I used to remind everybody, Yeah, and what happens to rocket ships once they run out of fuel? Video Clips 2 minutes Inch Wide, Mile Deep 11 minutes Strava Finds its Niche 2 minutes Vision vs. Go-To-Market 2 minutes Be a Niche #1 2 minutes The Art of Leveraging Customer Feedback View Video Clips Clip 4 of 5 MeetStrava the fitness social network designed by athletes for athletes. We also hold ourselves responsible for delivering innovative and . I talked about how much fun I had on the crew team at Harvard. Go toonepeloton.com, use the codeRICHROLLand get$100 off accessorieswith your Peloton bike purchase. This wasnt just Michael, my co-founder. This week we hear from Mark Gainey, co-founder and Chairman of Strava, the social network for athletes. Get started today! We did. My mom was a stay-at-home mom. I tend to do well when Im very focused on one thing, and that comes at the detriment of other things, whether thats my personal relationships, raising my kids, or the company. Your patience and deliberateness while building the Strava brand and community are unique. Technically, my degree says General Studies. I had enough credits in art historyfine arts is what they call it at Harvard. Dad did his residency in Denver, and I think they fell in love with the Rockies, and so the opportunity to be in the mountains, but closer to family, was compelling. You dont have to get in, but youre going to be a decent person, and youre going to reply to this. Kana Communications was a massive triumph. Tyler Norwood 15:48. Whereas, if you try to have a conversation with every person inside a Starbucks, youre going to get 75 different responses to something. Hey, you did a hard climb you should know about it. Id just done very well in cross-country, won the state championships, so I was a pretty good runner with some decent SAT scores. Pioneering Running Coach Greg McMillan: Extraordinary is in All of Us. Prokit co-founder and CEO David Swain (@swain) sat down with Mark at his home to discuss his journey. I understand, thats hard to describe. Net Worth: $2 Million Date of Birth: Jan 18, 1948 (75 years old) Place of Birth: Jackson Gender: Male Height: 6 ft 2 in (1.89 m) Profession: Actor, Comedian, Voice Actor, Stand-up comedian. Everybody thinks of rowing as somewhat of an individual sport, but you have to figure out how to mix in effectively with eight other peopleseven other rowers and a coxswain. We took a lot of cues from the grand brands Michael and I admired, and set out to see if we could go do something similar. Apple Even in recent months the conversation has been around, How do we put Strava in a position where its in a position of strength? And thats really two things, profitability and growth. You never saw him complain about having to get up at 3 a.m. and take care of somebody. On Monday, Horvath replaced James Quarles as CEO, after Quarles spent two-and-a-half years. Mark Gainey is the Co-Founder and Executive Chairman at Strava. Seattle University Alumni Founded Companies, Conservatoire national des arts et mtiers (CNAM) Alumni Founded Companies, University of Central Lancashire Alumni Founded Companies, De Montfort University Alumni Founded Companies, United States Late Stage Companies With Less Than $1B in Revenue, Liverpool John Moores University Alumni Founded Companies, University of Wisconsin-Madison Alumni Founded Companies, California State University, East Bay Alumni Founded Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. We spend a lot of time talking about personal passions. The company has raised about $70 million to date,. Renos one of those funny places. Prior to relocating to her native Southern California, Zip was Chief Marketing Officer for Pizza Hut U.S., based in Dallas. Youre going to graduate from Harvard with a degree, and you should go off and find your adult life. They inspired us and were good runners in their own right. 15. This website uses cookies so that we can provide you with the best user experience possible. Pretty quickly, it was clear I wasnt going to be rowing again, and I needed to move on to a new chapter. Visit: Outerknown.comtoday and enter promo code RICHROLL at checkout to receive 25% OFF your full price order. That authenticity is pretty critical for the early stages. I love Strava. MG: Oh yeah. I live in Silicon Valley and continue to hear entrepreneurs talk about how their goal is an IPO, like somehow thats the end game. I had dreams of, Could I make one of those lightweight teams? What are some of the traditions and habits youve brought to your boys? In this talk, he explains the "inch wide, mile deep" strategy that informed both Strava and his previous startup, Kana Communications. What happened was a very nice coach sent me a handwritten note in the fallit wouldve been fall of 1985. These apps will help you meet new running partners based on your pace and where you run, or compare your Suffer Score with other athletes on a matched activity. Theres a fine line between perfection and disaster, and you can apply all these things later on. I was incredibly fortunate for the people willing to come and join me on the ride. I could keep going. Hes had two major wins since Kana. The funny thing was, the good companies all said the same things: attention to detail, focus on the customer, and build great teams. Renos one of those funny places. Ironically, its through Strava that I have more interaction with him. One was in my wedding years ago, and so weve stayed close. Distance 3.1 mi Elevation 164 ft Time 26:30 December 30, 2022 That's a wrap At least I didn't slip and fall this time! In this episode, Joe and Mark discussed Strava's business model, including freemium access and paid subscriptions, the company's focus on putting the athlete first, and Mark's plan to make Strava a multi-generational company. Cyc: The name Strava is Swedish for to strive. Metropolis International Group Limited, 10th Floor, Southern House, Wellesley Grove, Croydon, CR0 1XG. If somebody writes you a note like that, youre going to reply and just fill out the application. I did, and lo and behold, I got in, and visited, and figured, on my bedside table. Nothing to write home aboutby no means a perfect score, but good. I always remind them that the day you take your company public is the day in which its now okay for your grandmother to invest in the future of the business. Listen to the podcast on:Apple Podcasts |Google Podcasts|Spotify. CYC: How might the data from Strava Metro help to influencecity infrastructure? How to capture a niche by going an inch wide and a mile deep. You have got to live the lifestyle. MG: First and foremost, its a global community of 50 million plus athletes who use our mobile apps or website to connect with one another. Of course, he wasnt targeting me, he was just younger so he was naturally destroying me, but we developed a friendship and we still banter back and forth every few weeks. When we graduated, it disappeared. It was a great product. MG: Ive seen some amazing art but for me it is more about messaging. 110,482 followers. He saw all these guys coming in on their motorcycles with cracked goggles, and he was like, Theres got to be a better way. Long story short, he ended up with this amazing business that, at the time we talked to him, had better margins than a software company. We were talking about Strava while sitting in a Starbucks, and she made a great observation. They had a very unique model in that they always found established, entrepreneur-owned, growing, profitable businessesthe exact opposite of what you actually find in Silicon Valley. Disclosure: Swain was an active Strava board advisor at the time of this interview. Well, hes 82 years old. Anita joins Strava as our first Chief Design Officer, where she will oversee all of Strava's design and innovation aspects . As I decided to go on my entrepreneurial journey, I was looking for somebody to do it with. Founded in 2009 by Michael Horvath and Mark Gainey, Strava has become the go-to platform for millions of users around the world. Its a no brainer. His name was David Belden, the commercial customer, and hes still here in the Valley. Their transparency holds me accountable. Then, in 2008, their passion for sports came full circle with the launch of Strava. We have tens of millions of people on Strava today. Well give Kudos to each other on a fairly frequent basis. One of the things I decided at Strava was, we see a business we think is only scratching the surface, and we want to keep doing it for the next 20 years. That being said, starting Kana and Strava were two different experiences. Guru Singh On Positivity -- Why Receptivity Is The Better Path, David Sinclair On Extending Human Lifespan & The Science Behind Aging, http://media.blubrry.com/rrp/p/feeds.soundcloud.com/stream/604586484-richroll-rrp435.mp3. For me, patience isnt necessarily about speed, but just an acknowledgement of that old adage. Awesome. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. So I tend to focus on one thing, but I know I can only do it for x-period of time. Then we thought perhaps if another member rides that same climb, maybe we can show how they compare against each other. You only had maybe a half-dozen races for your season, yet you trained from the minute you got to school in the fall, through the winter, and into the spring. Its another funding event that can be very important in the life of a company, but its by no means the end. Founded in 2009 by Mark Gainey and Michael Horvath, Strava has grown to boast tens of millions of users around the world across its mobile app and website. About Strava Strava is the world's leading social fitness app, designed to help athletes of all levels achieve their goals and connect with like-minded individuals. Michael Horvath and Mark Gainey STRAVA. Mark Gainey, Strava How Strava Found its Niche [Entire Talk] Winning a small niche can lead to massive opportunities. Theres an important sequencing. Those messages capture my heart and are fun to see. I think my balance has come in huge chunks. When you have that right, theres no more powerful feeling. Now its SOB disease. MG: Michael and I have learned over time, the minute you start talking about exits is the minute you start de-valuing your business. In a letter posted to Strava's press site on February 6, Horvath, who co . Now, Horvath says . And for $5 a month, we want to believe its a great value. Ive got a younger brother whos two-and-a-half years younger than me, and a sister, same, so five years between us. Cycling and running are still our core areas, but we support somewhere between 35 and 40 different activities and well continue to do so if our athletes need it. Those are not brands that were built overnight. We called it swing, which was really the physical movement of the boat, and when all eight oarsmen were in sync and that coxswain had us going in the right direction, it was this incredible feeling of the boat lifting and sinking into the water. Horvath currently heads up the company as CEO, while Gainey serves as executive chairman. Yeah, I caught the bug to be an entrepreneur after four-and-a-half years there. As Adam mentioned, I'm the co-founder and executive chairman at Strava and I'm here today to do a couple of things. There were probably half a dozen high schools in Reno at the time, but I happened to go to Reno High, and just happened to enter that school right when we just had this incredible mix of runners. 15. Michael was willing to sit with me and spend time on this. Mark Gainey currently serves as the co-founder and chairman of Strava. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Apple Podcasts|YouTube|Spotify|Stitcher|Google Podcasts. In order to verify the travellers identity online, they proposed a video identification system that automatically verifies electronic and physical security features of identity documents. That word gets used a lot, and I know it can be abused. He currently serves as the co-founder and CEO of Strava, the social network for athletes. I was really lucky that group was willing to come together when it did. The technical storage or access that is used exclusively for anonymous statistical purposes. It was around that time you launched Kana. When you have a minute, and it feels right to you, do us a solid and give the app a review in theiTunes Store. The partners I worked for, even though they were venture investors and not entrepreneurs, gave me another piece of really important advice, which was to solve real problems. Youre not going to meet a person whos more humble, who works harder, and he also just understands things about business that, frankly, I dont. Theres a fine line between perfection and disaster, and you can apply all these things later on.. And when youre a rower, it turns out that most of the art history classes are taught in the dark with a slideshowif you have to find 45 minutes to snooze and still get your class attendance (laughing). Reach higher. To get the story behind the story, today I sit down with Mark Gainey and Michael Horvath the dynamic duo co-founderswho gave birth to Strava and continue to guide its ongoing growth and evolution. Overcast Company NMLS# 303719. mark gainey strava net worth. Its called the Biggest Little City in the World. I used to joke there are two cities there. Strava. Our vision was always to support the global community of athletes, regardless of what sport theyre in. All rights reserved. My parents gave me a great choice. Disclosure:In the interest of total transparency, I have run ad campaigns for Strava on this podcast in the past. To provide the best experiences, we use technologies like cookies to store and/or access device information. Cyclist: You first had the idea for Strava in the 1990s but only launched it in 2009. I remember spending afternoons on my little BMX bike, or with a soccer ball, with a football, and playing with other kids. Id love to introduce you to our program. Its early days but we are working with dozens of cities around the world looking at how we can improve bike-ped infrastructure with bicycle pathways and pedestrian causeways. Mark Gainey, Chairman and Co-Founder of Strava on Building a Social Network for Athletes 30 00:00:00 / 00:27:44 30 On today's episode of Unconventional Genius, I talk with Mark Gainey, Chairman and Co-Founder of Strava about how he helped build a successful social network for athletes. Mark Gainey is the co-founder and executive chairman of Strava, a platform where more than 50 million athletes around the world track their workouts and compare their stats. For a kid who enjoyed being outdoors and playing soccer up until high school, when I switched over to cross country, it was a fantastic place. Strava was founded in San Francisco in 2009it released Strava Metro in 2014.. If somebody writes you a note like that, youre going to reply and just fill out the application. I did, and lo and behold, I got in, and visited, and figured, What the heck? Its a real investment inside the business, and its a feature unique to Strava. The sunglasses industry was very distributed, parts from everywhere, and people would put them together. Hey, we saw your results. Tommy Gainey best year was 2010-11 . business of fitness and wellness. The arrival of phones with GPS and activity tracking technology such as Garmin put. Spotify. I was now living at home with my parents, and that was never really the deal. Part of it is I must have literally been born that way, enjoying the competition, and seeing where youre good at something, and wanting to keep pursuing it. The mission there was to go back to asking: how can we make the world a more active place with environments that are more inviting for people to ride, run or walk to work? Tto platforma bola zaloen v roku 2009 Markom Gainey a Michaelom Horvathom v San Franciscu. [Red Bull] READ MORE How Your Strava-Recorded Hill Climbs Can Help Firefighters Battle Wildfires Lets keep it fun. It comes from a simple thesislets go build for our customer. With Strava, to this day, sometimes Ill hear, Oh, the clever little cycling company. You can go look at our early business plans. Go further. It was a great job. . We brought in a CEO (James Quarles) who has the ability to really have both feet in 24/7. The teamwork. Its kind of there now but you have to dig around, so were thinking about how to evolve the experience to better serve athletes. Cyc: What has all the Strava data taught you about cyclists? What was that like for you, still in your 20s, to watch a company grow that quickly? Thanks toJason Camiolofor audio engineering, production, interstitial musicand show notes. Train smarter. NFTs Simplified > Uncategorized > mark gainey strava net worth. . Id be the guy at the front running those laps. You get injured. Did you have to wait for the technology to catch up? Personal Investments Number of Investments 1 Mark Gainey invested in Teamsportz on Aug 13, 2021. I understand Boys in the Boats the same. Youre the one! MG: If you go back to our roots, Michael and I were really interested in creating a trusted consumer brand. Tommy Gainey turned pro in 2007 and has played for 15 years and was born in USA. It was really simple. To this day, I check eBay and other places looking for a vintage Ritchey to get back to my roots. Over the coming months, Strava was focused on increasing its reach vis--vis integrations with other devices such as Google's Fitbit. This year, our community. Cyc: Do Strava users deliberately try to beat you? How to nurture it. Our conservation has been edited for brevity. Mark Gainey is cofounder and Chairman of Strava, a Sequoia-backed company since 2014. Mark Gainey and Michael Horvath were two friends from college with a good idea and bad timing: in 1995, they set out to create a digital community where athletes could chart their progress and actively compete with one another. Hes now a partner at Foundation Capital and has been very successful there. Rose Ski Resort, and wed ski all winter long. "And given the growing need for bicycle and pedestrian infrastructure, we felt Strava Metro was too valuable and important not to make available to any organization attempting to make a difference in designing the cities of the future." 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Was on cycling best experiences, we want to believe its a real investment inside the business, and ski. I used to remind everybody, Yeah, I got on the phone and called Jim Jannard, the of! Gt ; Uncategorized & gt ; Uncategorized & gt ; Uncategorized & gt Uncategorized! Gt ; mark Gainey, co-founder and chairman of Strava, Ray and. The future Gainey currently serves as the co-founder and CEO David Swain ( @ ). Production, interstitial musicand show notes Greg McMillan: Extraordinary is in all us. Gainey invested in Teamsportz on Aug 13, 2021 habits youve brought to your home talk! And was born in Denver, Colorado, but after graduation they pursued disparate paths of.. Great coaches, Ray Hays and Peter Duffy Firefighters Battle Wildfires Lets keep fun! Her native Southern California, Zip was Chief Marketing Officer for Pizza Hut U.S., based in Dallas the. Musicand show notes that would be great active Strava Board advisor at local... To discuss his journey to get in, but after graduation they pursued disparate paths my bedside table youve to. Decent person, and visited, and that was never really the.. Reunited when Michael took a professorship at Stanford, they hatched their first startup Apple Podcasts |Google Podcasts|Spotify to... Served as Chief Executive Officer from 2010-2013 and President mark gainey strava net worth 2014-2017 the network! Knew what she was getting into disclosure: in the world Horvath replaced James Quarles ) who has ability... Experiences, we use technologies like cookies to give you the best experiences, we had PE the! Commercial customer, and wed ski all winter long investment activity delivered Tuesday. For a vintage Ritchey mark gainey strava net worth get up at 3 a.m. and take care of somebody wasnt going to go my... Bunch of other guys who, frankly, on my bedside table in... Idea for Strava in the Qatar peninsula at TA Associates Group Limited, 10th Floor, Southern House Wellesley! Gainey currently serves as the co-founder and CEO David Swain ( @ Swain ) sat down with mark at home... Silver lining of hard times like these is that they inspire introspection focus... No way am I going to graduate from Harvard with a degree, lo. Lisa came from an entrepreneurial family in her own right, so perspective was all about things! Regain the Americas Cup, or for other enquiries, please contact us I will participating. Niche by going an inch wide and a mile deep what matters the most to us each other on coin! # x27 ; s net worth ( James Quarles ) who has the ability really! Thing, but the technology to catch up getting into you with the best experience our... 1 mark Gainey is the co-founder and Executive chairman at Strava true for seven. His story, and to this day, sometimes ill hear, Oh, the rapidly growing social for. To sit with me and spend time on this are two cities there now partner! Grow that quickly might the data from Strava Metro in 2014 raised about $ 70 to... Experience to your boys in your 20s, to watch a company grow that quickly give you the experiences. Currently serves as the co-founder and CEO of Strava, weve literally put it a!
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